In today’s competitive SEO world (especially in 2025), finding low-competition keywords is one of the most effective ways to improve your Google ranking — especially if you run a new website or a local business.
This article will guide you step by step on how to find and use these keywords to get better results faster.
✅ What Are Low-Competition Keywords?
Low-competition keywords are search phrases that fewer websites are actively targeting.
These keywords usually have lower search volume but higher chances of ranking because there’s less competition.
For example, instead of targeting the broad keyword “sports shoes”, you might go for “best running shoes for beginners in Toronto” — it’s more specific and less crowded.
🔍 How to Find Low-Competition Keywords
1️⃣ Use Keyword Research Tools
Tools like:
- KeySearch
- Exploding Topics
- Ubersuggest
can help you identify keywords with search difficulty (SD) under 30 and search volume above 100 per month.
These are often hidden opportunities that bigger competitors overlook.
2️⃣ Focus on Long-Tail Keywords
Long-tail keywords are search phrases that contain three or more words and are highly specific.
Example:
- Instead of “digital camera,” try “best digital camera for night photography.”
These keywords have:
✅ Less competition
✅ Higher conversion rates (because they match what the searcher really wants)
3️⃣ Add Local Keywords
If you run a local business, adding your city, neighborhood, or region to the keyword lowers the competition.
Example:
- Instead of “Italian restaurant,” use “Italian restaurant in East London.”
Local searches often have clear buyer intent and can drive more real customers.
4️⃣ Use Question-Based Keywords
Searches phrased as questions often have lower SEO difficulty.
For example:
- “How to clean white sneakers?”
- “What is the best budget smartphone in 2025?”
You can find these using:
- Google Suggest (just start typing and see what Google autocompletes)
- AnswerThePublic (gives you popular questions people ask)
🛠 Free Tools for Finding Easy Keywords
Here are some great (and free) tools to get you started:
- Google Suggest: See autocomplete suggestions.
- AnswerThePublic: Discover frequently asked questions.
- Ubersuggest: Get keyword difficulty, volume, and related keywords.
- Keyword Surfer (Chrome Extension): See keyword data right in Google search.
✍️ How to Optimize Content for Low-Competition Keywords
To get the most SEO benefit:
- Include the keyword in the title
Example: “Best Digital Camera for Beginners in 2025” - Use the keyword in the first paragraph
Google values early signals. - Optimize headings (H1, H2)
Organize your content clearly. - Add images with ALT text
Describe images using your keyword. - Include internal and external links
Link to related pages on your site and trusted external sources.
📈 Final Thoughts
Focusing on low-competition keywords is one of the smartest SEO moves if you want faster results without competing against giant websites.
With the right tools and strategies, you can uncover hidden keyword gems that bring targeted traffic to your site and help your business grow.